Global Beer Market, By Type (Lager, Ale, Stout and Porter, Malt, and Others), Taste (Strong Beer, Light Beer, and Regular Beer), Category (Regular, Premium, and Super Premium), Packaging (Glass, PET Bottle, Canned, and Draught), Production (Macro-Brewery, Micro-Brewery, Craft Brewery, and Others), Distribution Channel (On-Trade and Off-Trade) - Industry Trends and Forecast to 2031.
Global beer market size was valued at USD 758.72 billion in 2023 and is projected to reach a value of USD 1,169.71 billion by 2031, with a CAGR of 5.56% during the forecast period of 2024 to 2031.
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**Segments**
- **Product Type**: The global beer market can be segmented by product type into Lager, Ale, Stout & Porter, and Others. Lager holds the largest market share as it is the most widely consumed type of beer globally. Its light and crisp taste appeals to a wider consumer base. Ale is another popular segment, known for its complex flavors and aromas. The Stout & Porter segment is witnessing growth due to rising consumer interest in craft and artisanal beers.
- **Distribution Channel**: Beer distribution channels include On-trade and Off-trade. The On-trade segment comprises sales through bars, pubs, and restaurants. The Off-trade segment encompasses supermarkets, convenience stores, and online retail. The Off-trade channel dominates the market due to the convenience it offers to consumers for purchasing beer.
- **Region**: Geographically, the global beer market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe holds a significant market share due to its long-standing beer-drinking culture. Asia Pacific is a key growth region driven by rising disposable incomes and changing consumer preferences towards premium and craft beers.
**Market Players**
- **Anheuser-Busch InBev**: A global leader in the beer industry, Anheuser-Busch InBev operates a diverse portfolio of brands such as Budweiser, Stella Artois, and Corona. The company's strong distribution network and marketing strategies have helped it maintain a dominant position in the market.
- **Heineken N.V.**: Heineken is known for its premium quality beers like Heineken Lager and Strongbow cider. The company has a strong presence in both developed and emerging markets, leveraging its brand reputation to drive sales growth.
- **Carlsberg Group**: Carlsberg is a key player in the global beer market with brands like Carlsberg, Tuborg, and Kronenbourg 1664. The company focuses on sustainable brewing practices and innovation to meet consumer demand forAnheuser-Busch InBev continues to lead the global beer market with its strategic portfolio of popular brands and a robust distribution network. The company's focus on marketing strategies has enabled it to maintain a dominant position in the industry. By offering a diverse range of products catering to various consumer preferences, Anheuser-Busch InBev has solidified its presence in both developed and emerging markets. The continuous innovation and expansion of its brand portfolio have allowed the company to stay ahead of the competition and capture a significant market share globally.
Heineken N.V. is another major player in the beer industry known for its premium quality beers and strong brand reputation. The company's flagship brand, Heineken Lager, has a strong global presence, appealing to consumers with its high-quality brews. Heineken's strategic focus on both developed and emerging markets has been vital in driving its sales growth and market expansion. By leveraging its brand equity and marketing expertise, Heineken has successfully positioned itself as a leading player in the competitive beer market.
Carlsberg Group, with its popular brands like Carlsberg, Tuborg, and Kronenbourg 1664, has established a strong foothold in the global beer market. The company's commitment to sustainable brewing practices and innovation reflects its dedication to meeting evolving consumer demands. Carlsberg's emphasis on product quality and eco-friendly initiatives has resonated well with consumers, further enhancing its brand perception and market position. The company's focus on continuous improvement and consumer-centric strategies has contributed to its success in maintaining a competitive edge in the dynamic beer industry landscape.
In conclusion, the global beer market is characterized by intense competition and evolving consumer preferences. Key players like Anheuser-Busch InBev, Heineken N.V., and Carlsberg Group have demonstrated resilience and adaptability in navigating market challenges and driving growth. Through strategic brand positioning, innovation, and a deep understanding of consumer trends, these companies have established themselves as industry leaders, shaping**Market Analysis**
The global beer market is experiencing significant growth driven by factors such as changing consumer preferences towards premium and craft beers, increasing disposable incomes, and evolving drinking habits. Lager continues to dominate the market due to its widespread popularity among consumers, offering a light and crisp taste that appeals to a broad customer base. The Ale segment is also gaining traction, known for its complex flavors and aromas that cater to beer enthusiasts looking for unique tasting experiences. The Stout & Porter category is witnessing growth, fueled by the rising demand for craft and artisanal beers, reflecting a shift towards more diverse and high-quality brews in the market.
In terms of distribution channels, the Off-trade segment holds a larger market share compared to the On-trade channel, primarily due to the convenience it provides to consumers for purchasing beer from supermarkets, convenience stores, and online retailers. This trend is expected to continue as consumers seek more accessibility and convenience in their beer-buying experience.
Geographically, Europe remains a key market for beer consumption, driven by its rich beer-drinking culture and heritage. Asia Pacific is emerging as a growth region in the global beer market, supported by a growing population, rising disposable incomes, and a shift towards premium and craft beer choices. Latin America and the Middle East & Africa regions also present opportunities for market expansion as consumer preferences evolve and breweries look to capitalize on untapped markets.
Key market players such as Anheuser-Busch InBev, Heineken N.V., and Carlsberg
Key points covered in the report: -
- The pivotal aspect considered in the global Beer Market report consists of the major competitors functioning in the global market.
- The report includes profiles of companies with prominent positions in the global market.
- The sales, corporate strategies and technical capabilities of key manufacturers are also mentioned in the report.
- The driving factors for the growth of the global Beer Market are thoroughly explained along with in-depth descriptions of the industry end users.
- The report also elucidates important application segments of the global market to readers/users.
- This report performs a SWOT analysis of the market. In the final section, the report recalls the sentiments and perspectives of industry-prepared and trained experts.
- The experts also evaluate the export/import policies that might propel the growth of the Global Beer Market.
- The Global Beer Market report provides valuable information for policymakers, investors, stakeholders, service providers, producers, suppliers, and organizations operating in the industry and looking to purchase this research document.
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Global Beer Market Landscape
Part 04: Global Beer Market Sizing
Part 05: Global Beer Market Segmentation by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
Reasons to Buy:
- Review the scope of the Beer Market with recent trends and SWOT analysis.
- Outline of market dynamics coupled with market growth effects in coming years.
- Beer Market segmentation analysis includes qualitative and quantitative research, including the impact of economic and non-economic aspects.
- Regional and country level analysis combining Beer Market and supply forces that are affecting the growth of the market.
- Market value data (millions of US dollars) and volume (millions of units) for each segment and sub-segment.
- and strategies adopted by the players in the last five years.
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